Turning Uncertainty into Your E.D.G.E.
Where behavioral science meets lived experience — helping leaders turn pressure into clarity, confidence, and conviction.
I’ve navigated uncertainty my whole life.
Eight schools in different cities by age 18. Four countries. Four careers — corporate law, investment banking, wealth management, now speaking and consulting.
Early lesson: you can’t control what changes. You can only control how you respond.
Over time, a pattern emerged. People don’t fail because of uncertainty — they fail because of how they react to it.
Some rush to decide, mistaking speed for clarity. Others freeze, waiting for certainty that never comes.
Outside work, I’ve climbed Kilimanjaro, cycled from London to Monaco, and run marathons in Toronto, Boston, Angkor Wat, and Vienna.
Same lesson every time: clarity isn’t found in calm — it’s forged in discomfort.
Across years of keynotes, client work, and writing, I kept seeing the same tension: leaders caught between haste and hesitation.
It hit me — much of my own life had been about navigating that same space.
Growing up across continents. Making career pivots when the path wasn’t clear. Climbing mountains where conditions changed by the hour. Advising leaders through crises.
I became a living case study in navigating uncertainty — not because I have all the answers, but because I’ve learned how clarity is built when calm never comes.
That experience inspired The Uncertainty E.D.G.E.™ — behavioral frameworks that help leaders stay composed and decisive in high-stakes, high-change environments.
How I Help
Through keynotes, consulting, and workshops, I help organizations decode uncertainty and build clarity that lasts.
The E.D.G.E. Framework — Establish, Diagnose, Go, Evolve — is tested in high-stakes decisions and transformations.
It equips leaders to stay composed under pressure, align faster, and act with conviction when the stakes are highest.
Uncertainty isn’t going away. Neither should your E.D.G.E.
Sam In The News
Featured articles written by Sam, stories about his work, and exclusive interviews, including captivating video content.
Proust Questionnaire
What is your idea of perfect happiness?
Enjoying a good meal, some wine, and a few laughs with friends and family.
What is your greatest fear?
Living someone else’s life.
What is the trait you most deplore in yourself?
Impatience.
What is the trait you most deplore in others?
A sense of entitlement.
Which living person do you most admire?
Angela Merkel.
What is your greatest extravagance?
Used to be ties – thanks to Covid, no longer an issue.
What is your current state of mind?
Contemplative.
What do you consider the most overrated virtue?
A neat desk or work area.
On what occasion do you lie?
When a loved one asks me what I thought of something they made that I didn’t like.
What do you most dislike about your appearance?
Nothing – stoicism teaches me to accept what I cannot control.
Which living person do you most despise?
Anonymous social media trolls attacking others not in their tribe.
What is the quality you most like in a man?
Character – doing the right thing at the right time for the right reason.
What is the quality you most like in a woman?
Character – doing the right thing at the right time for the right reason.
Which words or phrases do you most overuse?
Like. Look.
What or who is the greatest love of your life?
My wife and daughter.
When and where were you happiest?
Coming home from work to have my young daughter run into my arms, excited to see me.
Which talent would you most like to have?
Sing on-key.
If you could change one thing about yourself, what would it be?
Better able to stay in the moment.
What do you consider your greatest achievement?
Convincing my wife to marry me.
If you were to die and come back as a person or a thing, what would it be?
An eagle or falcon.
Where would you most like to live?
I am fortunate enough to be able to split my time between Toronto and Vienna.
What is your most treasured possession?
Physical and mental health.
What do you regard as the lowest depth of misery?
Self-pity.
What is your favorite occupation?
Reading, writing, talking (not necessarily in that order).
What is your most marked characteristic?
Goal-setting, planning, and execution.
What do you most value in your friends?
Loyalty. Fun. Shared Values.
Who are your favorite writers?
Will Storr, Malcolm Gladwell, Erich Fromm, Alexandre Dumas, Margaret Atwood.
Who is your hero of fiction?
Edmond Dantes – The Count of Monte Cristo.
Which historical figure do you most identify with?
Hector of Troy.
Who are your heroes in real life?
Terry Fox, Nelson Mandela, Mother Teresa.
What are your favorite names?
Isabella, Matthias.
What is it that you most dislike?
Wasted talent.
What is your greatest regret?
No regrets – I am blessed with what I have and what is in my control.
How would you like to die?
Of old age, having made a difference, with friends and family sadder for my passing, but happy for the life I have lived.
What is your motto?
“There is nothing noble in being superior to your fellow man; true nobility is being superior to your former self.” Thank you, Ernest Hemingway.
You Can’t Predict the Future.
But You Can Prepare for It.