Move Without Hesitation.
Decide Without Haste.
Find Your E.D.G.E.

Most leaders move too fast under pressure—or wait too long for certainty. Both cost momentum, confidence, and trust.

The Uncertainty E.D.G.E.™ gives you the behavioral tools to stay clear-headed under pressure and act decisively when the stakes are highest.

See How I Can Help

Your World Moves Fast.
Your Systems Should Too.

In high-stakes moments, leaders fall into two predictable traps:

⬥ Haste — reacting fast to look decisive. You move quickly, but without direction.

⬥ Hesitation — waiting for certainty that never comes. You stall while opportunity slips away.

The Uncertainty E.D.G.E.™ replaces both with clarity: a behavioral system that builds rhythm, not reaction.

The E.D.G.E. Framework

Built on behavioral science. Tested in boardrooms, crises, and high-stakes transformations.

When complexity speeds up, leaders need systems that keep them steady — not reactive.
The E.D.G.E. Framework equips you to prepare for what you can’t predict and act decisively when it matters most.

E — Establish: Control what you can. Align actions with priorities. Span today’s urgency and tomorrow’s goals. Track what truly matters.
D — Diagnose: Cut through noise and bias.
G — Go: Move without haste or hesitation.
E — Evolve: Pivot with purpose not panic.

How I Help



Keynotes

Reframe how teams think under pressure. Replace haste and hesitation with clear-headed conviction.



Consulting

Bring the discipline of the E.D.G.E. Framework to your organization’s challenges—adopting the principles, not imposing the model.



Workshops

Equip teams to stay composed, align fast, and adapt without losing direction.

Clarity isn’t found in calm. It’s built through rhythm.

Trusted By

When Waiting Feels Risky. When Moving Feels Reckless.

Find Your E.D.G.E.

It’s 3 AM. The board wants an answer. The data’s unclear. The stakes couldn’t be higher.

More information won’t bring certainty — but better frameworks can help you lead with clarity, adapt with confidence and win with conviction.

Download the free guide that helps you decide when the future refuses to cooperate.

Replace haste and hesitation with clear-headed action
Build decision rhythms that hold under pressure
Lead with conviction when outcomes stay unpredictable

Stay Nimble

Every Tuesday, get clarity that keeps pace with change.

One week, you’ll read behavioral insights and decision frameworks designed for high-stakes leadership.

The next, you’ll hear from leaders who’ve put theory into practice.

Sean Downey

President, Financial Horizons

Sam’s delivery was excellent and his core messages landed with real clarity. He brings insight and presence to the stage that makes the experience both engaging and impactful. I’d absolutely welcome the chance to hear him speak again.

Amina Deiab

CEO, Alberta Insurance Council

Sam is a truly engaging speaker. His stories and analogies made complex concepts feel clear and memorable, especially his distinction between risk and uncertainty—that was a lightbulb moment for me. I walked away from our session not just informed, but inspired.

Sales Practice Leader

Big Bank

Your engaging approach and six principles were directly applicable to our work. The team loved the breakout sessions and role play—they actually wanted more coaching in front of peers. We’ll definitely recommend your session to partners across the Bank.

Yufei Man

CFA, CAIA, CIO & Head of Wealth at OneVest

I invited Sam to speak to an audience of investment professionals. He didn’t disappoint. His engaging stories and examples, together with a framework and set of tools he provided left the audience inspired and equipped with insights that they could apply.

Herman Chan

Financial Industry Field Leader

Sam is a master storyteller, and has this captivating ability to link events in the past with current trends. Getting entertained and educated is a surefire combination for those in attendance to take action.

Fabien Moreau

Corporate Development Leader

What makes Sam’s presentations so powerful is his ability to weave data-driven research and findings with compelling and engaging stories to make them stick with the audience long after the speech is over.

Lucas Pontillo

Montreal, Canada

We hired Sam to undertake a bespoke strategic analysis to position our private wealth business for the future. We chose Sam because he brings industry knowledge and hands-on experience to the technical, operational, client-facing and regulatory challenges facing private wealth businesses today and how to deal with them. Sam’s analysis and recommendations were very well received and are being implemented.

Fiona Cuddy

Insurance Executive

Sam’s natural talents include the ability to cut through distraction and noise and focus on delivering outcomes. His strategic mind and eye for creating opportunities vs getting stuck in roadblocks means he is able to create solutions for complex problems without taking a lot of time to get it done.

Brian Mallard

President Mallard Wealth Advisors

Our firm was at a turning point deciding on how to position ourselves to continue growing in a changing market landscape. … Sam was instrumental in helping us analyze, negotiate and ultimately select the best strategic alternatives.

Gunnar Cuevas

Founder & CEO, CARL

In the rapidly evolving fintech industry, we’ve had to continually adapt our objectives and business models to sustain our growth. Sam has been an invaluable advisor, guiding us through our options and helping us make well-informed decisions.

David Faassen

President, Lebert Fitness

Working with Sam helped clarify our approach to distribution and capital raising. In our sessions, Sam was able to challenge our thinking on market positioning. His insights on human behavior and how we might leverage that were extremely helpful. The resulting new distribution and capital strategy has helped position us strongly for the future.

Graham Mills

Co-Founder, Destiny Aerospace

Our start-up was at a key stage in our growth. Sam helped us clarify our objectives, explore capital-raising options, and negotiate with potential partners. With Sam’s help, we’re now a financially strong operation, securing additional contracts and expanding our business.